August 12, 2015
If you have not been using social media, either personally or for business, then you are missing out on a lot of things. While the most popular site that people are on is Facebook, it is not the only social media channel that you can use. There are many other sites that you can go on for your social media marketing needs.
Before we tackle what other portals you should incorporate into your list of networks to be on, let us first find out what going on these platforms can do for you and your business. There are quite a few good reasons for engaging in such an activity, and probably the most common one most companies cite is the increase in website traffic.
Since millions of people are currently gravitating towards such portals as Facebook and Twitter, it is but normal for you to want a piece of that particular traffic pie. Going on these same social media sites and creating a presence there may not necessarily mean that these millions will go to your site, but a small fraction may click through and do your business some good.
An increase in traffic is just one of the many reasons for going on social media. Here is a couple more:
Of course, this can be a double edged sword since what they say can be something negative about your business or your products, and other prospective customers may see these. You can take care of possible negativity on your social media accounts by restricting posting and having them message you with their concerns instead, or you can answer these negative points with solutions and assurances of improving.
And the good thing about social media is, it is actually a free avenue for advertising and promotions. You simply need to have a good social media manager and a sound social media strategy to maximize on such a portal, and you can easily capture your target audience and give them insights on what your company can do for them. As for the different social media sites that you should have a presence on, the first four would be the top sites that people frequent – Facebook, Pinterest, Twitter, and LinkedIn. Others you can also include in this list are Instagram, YouTube, Tumblr and Google+.