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What is Good Customer Service?

April 19, 2017

Good Customer ServiceThese days, it is not only important for a company to have a customer service and support portal, but to also ensure that they have good customer service. How can you determine if your business is giving its clientele good customer service? Why is good customer service important?

As mentioned in an earlier post, customer service is essential to the success (and increased revenue) of a company, and doing without it will not only reflect badly on the business, but will also result in lost revenue due to disappearing customers. Having customer service is not the only thing you need to do. You need to make sure that what you have for your customers is up to their standards.

What exactly is good customer service?

Good customer service is an amalgamation of many things – effective support for customers’ needs, listening to and considering customer suggestions, being friendly and patient with customers that are being handled, and many more. In short, good customer service is giving clientele what they need efficiently, nicely, and in a timely manner. This requires having the right mindset and attitude when facing or talking to customers, and being able to provide them with what they need when they ask for it.

Why is good customer service important to your company?

You have to remember, after your customer buys from you or avails of your service, your customer support portals are the only outlets they have to get in touch with you. Since customers are the lifeblood of your business (revenues do come from customers after all), it is then important that you keep your customers satisfied, and one way to do that is to be available to help them when they need your help with your products or your services. This is where customer service and customer support comes in.

Does customer service begin after a sale has been made?

Customer service actually begins before a sale is concluded. How you treat your customers and prospective clients can mean the difference between a sale and lost revenue. Treating customers nicely, even though they have not bought anything yet or are not sure to purchase anything from you, is good customer service. The customer can remember how nice and accommodating you were, and may eventually choose to buy from your business in the future, which still means revenues for your company.

How can you tell if you are giving your customers good customer service?

Aside from cultivating customer loyalty, you will find that it is actually easy to see if you are doing a good job when it comes to customer service. Not only will you find customers buying more from you and frequently as well, but they will also refer you to others. You will also want to remember to treat all customers with respect, listen to what they are saying, handle complaints and queries gracefully, help them whenever you can, and always serve them with a smile.

Always keep in mind that when customers remember how nice you were to them, how helpful you are, and how accommodating, they are remembering not just the person but the company as well. How you handle customers will reflect on the business, and will benefit not only your customers but also your company in the long run.

“Axiom does a phenomenal job making sure we are up to date with technology, keeping us secure, up to date, and my staff happy. We’re both on the same side of the table.”
– Ray Kubick, Northwestern Mutual

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